The Foundations to Building an Intentional Brand

If you follow me pretty much anywhere online, you’ll see me use the word intentional more than I care to admit. But here’s the thing…. it may be a buzzword of late, but it’s important for a reason.

So many clients come to me with brands they had designed elsewhere only a few years ago and they all say the same things..

It just doesn’t feel like me anymore.

“I’ve outgrown it.”

“It doesn’t resonate with me anymore.”

“I paid someone on Fiverr to make me a logo and it’s fine, but I’m more than this.”

The Sunday Society’s brand design experience is one I’m very proud of.

Modelled from Fiona Humberstone’s technique, we blend the feminine energy of values, emotion and seasonal personality with the masculine energy of colour psychology to create something that has its roots in the heart of the business it is for: intention.

When you create a brand that is designed on values and how your business would live if they were a person, and what you hold dear to your business, you’re no longer at the mercy of trends.

Sure, your personal taste may change, but values tend to stick around. If your brand is warm, nurturing, soulful, bountiful and uplifting, your brand design will convey that without words.

If your brand is cutting-edge, high-end, unapologetic, aspirational, your brand can convey that without words.

Designing a brand with heart and intention is designing a brand for life. A brand that doesn’t abide by trends or ‘what’s hot right now’, a brand that is nobody elses but yours.

Want to learn more about The Sunday Society’s brand experience? Click right here >>

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"Luci pours sheer intention & excellence in to her work."


the brand stylist, creative director & author

Working with Luci has been a real joy and I’ve loved seeing her work and her process evolve with each project. Luci absolutely blew me away with her final submission, which not only nailed the brief, but also was an exquisite piece of design work that would create the distinctive and covetable impact the brief required.


"Luci stands in a league above & beyond
anything we have seen before"

& Ann Sheybani

summit success

She is a consummate professional. She is always timely and responsive. Her communication is clear. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.

Walt Hampton


"My brand and website is such a reflection of who I truly am!"



The whole experience was SO positive. Luci just got me and my brand and from such a soul aligned place. She’s a lovely person inside and out and her creative talents are unbelievable. If you’re on the fence, undecided, take my advice; Do it! She’s worth every penny!


Luci is super smart, tech savvy, and an all-round creative genius



Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.


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