This isn't your first brand. but It might be your last.

Brand and web design that sees the genius you can't quite explain, but your best clients always feel.

I see brands and humans when they don't know how to see themselves.

You've built something real. The kind of business that grows on reputation alone. But every time you send someone to your website, there's a quiet knowing that what they see doesn't quite match who's actually running this business. The woman on the page is a few versions behind the woman doing the work.

The brands that convert don't just look good. They feel inevitable.

The problem isn't your work. The problem is that your brand isn't keeping up with it.

They make the right client land on a page and think - finally, someone who gets it. They make the wrong client self-select out before they even enquire. They make premium pricing feel like a relief rather than a stretch.

Most established founders aren't dealing with a bad brand. They're dealing with an outdated one. One that was built for an earlier version of the business, before the offer sharpened, before the positioning clarified, before you became the woman you are now.

(that's where I come in)

caroline britton

"Luci can help you access the vision which you know is forming for you. She’s got this connection to something greater so as you work with her, you deepen what your calling is."

walt hampton j.d. & ann sheybani

"Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful."

By the end of the Brand Expansion process, you'll have language for it. And so will your ideal clients.

Every project starts with the Brand Expansion™ framework.

Brand Expansion™ is an identity depth practice that goes underneath the surface before a single pixel gets touched.

Most brand processes start with the visual. Colours, fonts, vibes. The Brand Expansion framework starts with you - who you actually are, what you actually do, and the specific way you do it that nobody else can replicate. It pulls out the tacit knowledge you've always carried but never had language for. The thing you know about yourself but have never quite been able to say out loud.

That excavation is where your brand gets built. Everything after is just making it visible.

And because Luci's AuDHD pattern-recognition means she catches what you won't - the off-hand comment in the questionnaire, the word you keep returning to, the detail that sounds small but turns out to be everything - the brand that comes out the other side doesn't just look like you. It thinks like you. It speaks like you. It attracts the exact clients you actually want.

"I can see it but I can't quite explain it" is something Luci hears constantly.

brand identity & web design

brand identity strategy & design

brand audit & strategy vip day

Your identity, your positioning, your offer suite, your customer journey - all of it, gets excavated, clarified, and documented in a Blueprint delivered within a week. Available virtually, or in person at the stunning Four Seasons in Hampshire's idyllic countryside.

£997

the Brand Reckoning

The full rebrand. Identity depth practice through the Brand Expansion framework, single initial concept developed through up to three revision rounds, complete visual identity, and Brand Blueprint. For the founder who's ready to close the gap entirely.

from £6,250

the Brand Becoming

Everything in The Brand Reckoning & Becoming, plus a bespoke Showit 5 website that actually does the work. SEO & conversion optimised, a space for you to expand into and have it grow with you. Because a brand that converts needs a place to call its own.

from £7,750

the Full Becoming

Bespoke brand architecture for Female Founders and Leaders

Brand, Business and Identity Coaching and Visual Brand Strategy... in one place.

with LUCI McPHERSON

A six-month container that works at the intersection of identity coaching and tangible, visual brand output.

Not coaching or branding. But both, deliberately interwoven and delivered simultaneously, so the founder and the brand evolve in the same room, at the same time.

Co-Brand

and it's not supposed to be.

If you're still figuring out your offer, still testing what you do and who you serve, still finding your footing - this isn't your next step. There's no shame in that. It just means the foundations aren't ready to build on yet, and building before they are is just really expensive wallpaper.

But if you're established enough to know your work is good, expert enough to feel the gap between who you've become and what your brand is currently saying, and done enough with "nearly right" to want something that is undeniably, potently, unavoidably you - you're exactly who this is for.

The women who work with Luci don't come in unsure of who they are. They come in knowing exactly who they are, frustrated that their brand hasn't caught up yet. They're not looking to be discovered. They're looking to be accurately represented, at the level they're actually operating at.

If you read that and felt something shift - that's your answer.

This work is not for everyone,

brand expansion

one /

The identity depth practice that forms the foundation of everything. You'll articulate things about yourself and your business that you've known for years but never had language for.

single initial concept

two /

One direction, built entirely from what the Brand Expansion process revealed. Not a safe middle-ground guess. A decision.

up to 3 revision rounds

three /

Developed and refined until it's right. Enough to get it perfect, not so many that you lose the thread.

brand blueprint

four /

Your complete brand documented and delivered. Visual identity, positioning, messaging direction, and the design assets to make it shine.

The whole process is built on one simple principle:

the process

Here's how it works...

Your brand should feel like an exhale.
Like someone finally saw you clearly, and now everyone else can too.

No mood boards with forty options. No death-by-committee revisions. No handing over a brief and waiting six weeks to see something that misses the point entirely.

Luci is a creative genius. Luci has taken my conceptual ideas and my brief of “I want to step into this next level of my business and brand” and turned it into something which is so tangible, rare and visionary. And so me. Luci can help you access the vision which you know is forming for you. She’s got this connection to something greater so as you work with her you deepen what your calling is. Luci is unique, gifted and just gets it.

Caroline Britton

Luci is a creative genius. There is no doubt about that. Luci has taken my conceptual ideas and my brief of “I want to step into this next level of my business and brand” and turned it into something which is so tangible, rare and visionary. And so me. Luci can help you access the vision which you know is forming for you. She’s got this connection to something greater so as you work with her you deepen what your calling is. She helps bring out your genius, bring it to life and multiple its impact. Luci is unique, gifted and just gets it. This process is so much more than brand and web design, this is an unlocking of you as a woman in your power. Run at an opportunity to do this work with Luci, so much magic comes from it.

leadership coach, speaker & author

"Run at an opportunity to do this work with Luci, so much magic comes from it."

Fiona Humberstone

Working with Luci has been a real joy and I’ve loved seeing her work and her process evolve with each project. She pours sheer intention and excellence into her work. Luci absolutely blew me away with her final submission, which not only nailed the brief, but also was an exquisite piece of design work that would create the distinctive and covetable impact the brief required.

the brand stylist, creative director & author

"Luci absolutely blew me away!"

Suzie Cuthbertson

Victoria Morley

She has the gift of being able to take the vision that’s in your head and turn it into global identity powered by thoughtful and intentional strategy. She's helped us with several brand development projects over the past couple of years that have enabled us to scale and grow multiple coaching brands to 6-figures and beyond.

CO-FOUNDERS, rich & regulated®

" Luci is an absolute brand genius."

"Luci stands in a league above & beyond anything we have seen before."

Walt Hampton

J.D.

Ann Sheybani

She is a consummate professional. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.

CO-FOUNDERS, SUMMIT SUCCESS

Polly Alexandre

Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.