female founded, heart-led businesses



Brand Strategy

the sunday society takes what can't quite be put into words, and creates brand excellence.



Read On, bestie ➔

You're incredible at what you do, and you deserve a brand that represents everything you are, and then some. My genius is getting your genius seen, felt and wildly paid for, with an intuitive brand identity and strategy.

I work exclusively with female-founders like you, getting to the core of your vision to unravel the noise. Distilling your "I can't quite explain it but..." into an iconic brand identity and web design, with a content strategy to match.

It's time to turn your vision into a highly-coveted & magnetic brand.

Hey Gorgeous,

I'm Luci, and I see brands and humans when they don’t know how to see themselves.

through my programmes & trainings

businesses scaled


over 8 years as a Creative Director

clients delighted


Quick Facts

By Numbers

in launches I've strategically supported

client revenue


from my own personal launches since May 2020... starting with no list.



With a career built on emotion-driven, intuitive design and soul-aligned strategy, a First Class Hons in journalism, and as a certified energy practitioner, my joy is found embodying the human experience and translating the feelings and values we hold dear into our businesses. That's why I love being the go-to expert for female founders in the personal development, soul and wellness space.

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my motivation


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I am                 with
heart-led businesses.

What makes the Sunday Society experience 


See More ➔

You won't just walk away with a shiny new brand and website, but a profound understanding of yourself, your mission and unparalleled clarity for your vision, thanks to my immersive process.

The brand discovery process is unlike any other as a result of my intuitive, value-driven practice.

I bring a unique blend of magnetic marketing strategy, design excellence and technical genius to everything I do.

I've worked with some of the most influential female-founders in the online space, and bring nearly a decade of industry-specific, strategic brand expertise to any project.

I've helped over 200 creatives launch, scale and transform their business and mindset with engaging and inspiring online courses.

With a penchant for timeless elegance, your designs will be rooted in much more than just what's trendy on IG right now.

"Luci pours sheer intention & excellence in to her work."


the brand stylist, creative director & author

Working with Luci has been a real joy and I’ve loved seeing her work and her process evolve with each project. Luci absolutely blew me away with her final submission, which not only nailed the brief, but also was an exquisite piece of design work that would create the distinctive and covetable impact the brief required.


" Luci is an absolute brand genius."

& Victoria Morley

co-founders, the house of illumina and rich & regulated

She has the gift of being able to take the vision that’s in your head and turn it into global identity powered by thoughtful and intentional strategy. She's helped us with several brand development projects over the past couple of years that have enabled us to scale and grow multiple coaching brands to 6-figures and beyond. 

Suzie Cuthbertson

"Luci stands in a league above & beyond anything we have seen before."

& Ann Sheybani

summit success

She is a consummate professional. She is always timely and responsive. Her communication is clear. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.

Walt Hampton


"Luci is super smart, tech savvy, and an all-round creative genius."



Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.


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