You've built something real. The kind of business that grows on reputation alone. But every time you send someone to your website, there's a quiet knowing that what they see doesn't quite match who's actually running this business. The woman on the page is a few versions behind the woman doing the work.
I see brands and humans when they don't know how to see themselves.
Brand and web design that sees the genius you can't quite explain, but your best clients always feel.
This isn't your first brand. but It might be your last.
(that's where I come in)
They make the right client land on a page and think - finally, someone who gets it. They make the wrong client self-select out before they even enquire. They make premium pricing feel like a relief rather than a stretch.
Most established founders aren't dealing with a bad brand. They're dealing with an outdated one. One that was built for an earlier version of the business, before the offer sharpened, before the positioning clarified, before you became the woman you are now.
The problem isn't your work. The problem is that your brand isn't keeping up with it.
The brands that convert don't just look good. They feel inevitable.
"Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful."
walt hampton j.d. & ann sheybani
"Luci can help you access the vision which you know is forming for you. She’s got this connection to something greater so as you work with her, you deepen what your calling is."
caroline britton
Most brand processes start with the visual. Colours, fonts, vibes. The Brand Expansion framework starts with you - who you actually are, what you actually do, and the specific way you do it that nobody else can replicate. It pulls out the tacit knowledge you've always carried but never had language for. The thing you know about yourself but have never quite been able to say out loud.
That excavation is where your brand gets built. Everything after is just making it visible.
And because Luci's AuDHD pattern-recognition means she catches what you won't - the off-hand comment in the questionnaire, the word you keep returning to, the detail that sounds small but turns out to be everything - the brand that comes out the other side doesn't just look like you. It thinks like you. It speaks like you. It attracts the exact clients you actually want.
"I can see it but I can't quite explain it" is something Luci hears constantly.
Every project starts with the Brand Expansion™ framework.
By the end of the Brand Expansion process, you'll have language for it. And so will your ideal clients.
Bespoke brand architecture for Female Founders and Leaders
the Full Becoming
from £7,750
Everything in The Brand Reckoning & Becoming, plus a bespoke Showit 5 website that actually does the work. SEO & conversion optimised, a space for you to expand into and have it grow with you. Because a brand that converts needs a place to call its own.
the Brand Becoming
from £6,250
The full rebrand. Identity depth practice through the Brand Expansion framework, single initial concept developed through up to three revision rounds, complete visual identity, and Brand Blueprint. For the founder who's ready to close the gap entirely.
the Brand Reckoning
£997
Your identity, your positioning, your offer suite, your customer journey - all of it, gets excavated, clarified, and documented in a Blueprint delivered within a week. Available virtually, or in person at the stunning Four Seasons in Hampshire's idyllic countryside.
brand audit & strategy vip day
brand identity strategy & design
brand identity & web design
Your brand should feel like an exhale.
Like someone finally saw you clearly, and now everyone else can too.
Here's how it works...
the process
The whole process is built on one simple principle:
four /
brand blueprint
three /
up to 3 revision rounds
two /
single initial concept
one /
brand expansion
"Run at an opportunity to do this work with Luci, so much magic comes from it."
leadership coach, speaker & author
Luci is a creative genius. There is no doubt about that. Luci has taken my conceptual ideas and my brief of “I want to step into this next level of my business and brand” and turned it into something which is so tangible, rare and visionary. And so me. Luci can help you access the vision which you know is forming for you. She’s got this connection to something greater so as you work with her you deepen what your calling is. She helps bring out your genius, bring it to life and multiple its impact. Luci is unique, gifted and just gets it. This process is so much more than brand and web design, this is an unlocking of you as a woman in your power. Run at an opportunity to do this work with Luci, so much magic comes from it.
Caroline Britton
Luci is a creative genius. Luci has taken my conceptual ideas and my brief of “I want to step into this next level of my business and brand” and turned it into something which is so tangible, rare and visionary. And so me. Luci can help you access the vision which you know is forming for you. She’s got this connection to something greater so as you work with her you deepen what your calling is. Luci is unique, gifted and just gets it.
"Luci absolutely blew me away!"
the brand stylist, creative director & author
Working with Luci has been a real joy and I’ve loved seeing her work and her process
evolve with each project. She pours sheer intention and excellence into her work. Luci absolutely blew me away with her final submission, which not only nailed the
brief, but also was an exquisite piece of design work that would create the distinctive
and covetable impact the brief required.
Fiona Humberstone
" Luci is an absolute brand genius."
CO-FOUNDERS, rich & regulated®
She has the gift of being able to take the vision that’s in your head and turn it into global identity powered by thoughtful and intentional strategy. She's helped us with several brand development projects over the past couple of years that have enabled us to scale and grow multiple coaching brands to 6-figures and beyond.
Victoria Morley
Suzie Cuthbertson
CO-FOUNDERS, SUMMIT SUCCESS
She is a consummate professional. Her business flow is seamless. Her design aesthetic is extraordinary. It captures who we are and what we do in a way we've never been able to capture before. And it's beautiful. If you want to work with consummate professionals with an unparalleled design aesthetic, then work with Luci.
Ann Sheybani
J.D.
Walt Hampton
"Luci stands in a league above & beyond anything we have seen before."
"Luci is super smart, and an all-round creative genius."
success coach
Luci is an absolute JOY to work with. She not only meets expectations but exceeds them. She’s incredibly organised, fun to work with, open minded, flexible and great at coming up with brilliant ideas. She is very committed, conscientious and reliable, and so quick and responsive. She has the answers to questions I didn’t even know I had, and is solution focused and calm. She’s a beautiful soul who's an asset to my business.
Polly Alexandre
